NBCUniversal is blurring the lines between content and commercials. On the back of its streamer Peacock announcing two ad offerings at last week's NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event....
NBCUniversal's 9 New Ad Formats for 2022 Upfront Give Glimpse of TV's Future
AdWeek - 10 May 2022 16:00
NBCUniversal is blurring the lines between content and commercials. On the back of its streamer Peacock announcing two ad offerings at last week's NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event....
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